Ecotaxi: iPhone app

Ecotaxi: iPhone app

An overhaul of the iPhone app for an ecologically-minded taxi company, based in Buenos Aires. I also overhauled Ecotaxi’s website.

In the original design, clear flows to completion of tasks (get a taxi, add an address, confirm trip, finalize/pay) were obscured by over-competing visual elements. In the redesign, the single most important action (the red route) was defined for every screen, allowing users to more quickly reach their destination (pun intended), while continuing to offer them additional options at every step, such as favoriting addresses and drivers, or the ability to call the company should a taxi not be immediately available.