Ecotaxi.com: Site

Ecotaxi.com: Site

An overhaul of the website for an ecologically-minded taxi company, based in Buenos Aires. I also overhauled Ecotaxi’s iPhone app.

The original site utilized a large splash graphic of taxis and a great deal of explanatory copy, but failed to provide a concise description of their service and clear calls to action for potential customers. I pared the copy down to the basics and highlighted their two primary actions: get a taxi, and/or download their iPhone app.