Witness: Logo

Witness: Logo

Witness was conceived as a way to give a voice to the images created by non-schooled, non-self-identified photographers, and to create a venue for photos that fall outside of the genres of fine art, editorial and documentary photography. In 2004, the digital snapshot was just beginning to come into its own (long before the days of Instagram; when flickr and Facebook were just starting to get their legs) so given that the primary source of these photos was largely film-based, I chose to shape the logo concepts around the concepts of 35mm photography and Polaroids, the formats most widely used by amateur photographers since before roughly 2002.The purposeful exclusion of the counter in the letterform “e” was done in order to convey the viewer’s blindness to the photographer’s identity, background and perspective, as most of the photos collected and archived by Witness had long been separated from or forgotten by their original authors.

  • Project Role
  • Client
    witness: a photographic agency
  • Year
    2004